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Is Your Content Marketing Effective?

Your customers are researching every buying decision online! Are you keeping up with demand or feeling completely stuck?

If your blog is gathering dust and your content falling on deaf ears, the Brilliant Content Club is here to help!

The Brilliant Content Club gives you practical content marketing support, resources, training and mentoring to help you and your team create, publish and grow!

  • Get support to find and fix the gaps in your marketing that are repelling customers
  • Find out how to position your brand to attract pre-qualified potential clients and create content that converts
  • Take your content from idea to done with 24/7 on-demand cheat sheets and mentoring
  • Reclaim hours of time: Let us research the best tools, people and networks to help you scale your content effectively and fast
  • Collaborate with a likeminded community of content creators and get support to stick with it

Here's what is included in your club membership!

  • 1. BRILLIANT CONTENT BLUEPRINT COURSE TO HELP YOU LAY THE FOUNDATIONS FOR YOUR MARKETING STRATEGY

The Brilliant Content Blueprint Program helps you get your head around how to use content to your advantage and how to get your strategy sorted so you can focus your time and money on marketing that will bring a return on investment and a return on relationships. In this program we cover:

  • how you can capitalise on content to  propel your business growth, build your profile and increase trust,
  • how to develop your in-depth ideal buyer profile so you can start building a content matrix that attracts dream clients,
  • how to build a lead generation system that converts and enhances word-of-mouth referrals,
  • how to create and share compelling, original, powerful content your potential buyers will love,
  • how to repurpose your content in a variety of formats and monetize popular content you've just given away for free,
  • how to leverage influencer audiences through guest blogging/podcasting,
  • how to write with style and confidence and what tools you can use to improve the quality and consistency of your content,
  • how to save time on content creation, work with guest bloggers, create a media kit, create an irresistible opt-in and more!
  • 2. GROUP-BASED CONTENT MARKETING MENTORING TO HELP YOU GET AN ROI ON YOUR CONTENT MARKETING PLAN

Making sure your content actually reaps rewards for your business is important, so having feedback and support on tap is crucial to your success. You don't want to spend thousands of dollars on strategies that simply don't work, and thanks to the Brilliant Content Club, you don't have to.

If there's one thing I hate it's terrible marketing advice... and it's everywhere. That's why I developed my training programs and wrote Your Brilliant Un-Career. I was just seeing too many people wasting thousands on dodgy SEO strategies, ridiculously expensive and over-complicated websites and build-it-and-they-will-come social media marketing approaches. Through our dedicated, members-only group, and regular group Q & A sessions, my  team and I provide feedback, help and support to ensure your strategy is on track and optimised for a return on investment. After all, the point of creating content for your business is so that it can help you make a difference AND make you money.

  • 3. CONTENT MARKETING, INFLUENCER AND MARKETPLACE RESEARCH TO LAZER FOCUS YOUR CONTENT MARKETING ON THE RIGHT CHANNELS AND PEOPLE

It takes time and a discerning eye to properly research influencers, content ideas, competitors, potential collaborators, customers, potential customers, useful apps and tools, events, blogs and podcasts that can help you achieve a greater return on your marketing dollar.

We do this kind of work all the time for our individual clients, corporations and organisations, but that kind of intensive research is often out of the reach of small and medium-sized businesses. Thankfully, I have a strong background in market and academic research, and through the Brilliant Content Club's member forum, my team and I can help you with content marketing research requests including influencer research, marketplace analysis, useful apps and tools, useful blogs and research articles you may want to reference in your own published materials, events you may want to show up at, sponsors you may want to approach, podcasters you might want to develop relationships with and more. All you need to do is ask. We do the research and then we share our findings in the forum. If you want confidential research done, this is available for an additional fee.

  • 4. ON-DEMAND DONE-FOR-YOU CONTENT MARKETING TEMPLATES, CHEATSHEETS, AND RESOURCES TO HELP YOU GET YOUR CONTENT DONE

It's simple really--why give you 100 templates and cheatsheets you will never use. We have a whole stack of them, to be sure, but the beauty of this program is that you ask for what you need, and if we haven't got it already, we create it! You can request support and resources from my team and I via our exclusive member group 24/7. 

  • Templates, and cheat sheets can help you get your best content done!
  • I'll also give you my 2 cents worth on your content, and
  • make available my step-by-step how-to guides and swipe files for podcasts, blogs, subscriber offers, branding, avatars, editorial calendars, content marketing strategies, podcast scheduling, lead nurturing campaigns, social media management, media kits, and content multiplication worksheets. *Please note: Custom Writally blog post recipes are not included in this programme.

Success Stories!

Why Work With Me

Over the past five years I've developed and fine-tuned a proven content marketing system that has resulted in a significant ROI for my clients, and now I want to share everything I know about how to get a higher return on investment from content marketing with you.

Content has been the life-force of my business as well. I am the author of an Amazon bestselling book (in the Women and Business category) Your Brilliant Un-Career: Women, Entrepreneurship and Making the Leap, I have a successful podcast and blog, and have contributed to high profile media including Social Media Examiner, Startup Smart, Bluewire Media, HerBusiness, the Content Marketing Institute, and Mark Schaeffer's blog: Grow. My own content marketing has helped me attract amazing clients without one cold call or any mainstream advertising.

Aside from that, I've been in marketing communications for 25 years, and have a Master of Business (Comm. Studies) from QUT. I've specialised in content marketing for 5 years.

This year I won the Collaborate Startup Competition, sponsored by BlueChilli Group, Suncorp and CCiQ and, as a result, am developing my content marketing web app Writally.

My consultancy was listed as a Top 100 Cool Company in the Anthill 2014 Cool Company Awards, and in 2013 I was nominated as a finalist in the MarketingProfs Bright Bulb Awards.

It's safe to say I'm pretty obsessed with content and want to help you get the best out of your content marketing, whether you're a startup entrepreneur, or marketing managing.

"Cas is a content marketing queen!"
flyingsolo.com.au

Access the support you need to get your content marketing on track today!

Let us give you a helping hand so you can reclaim hours of your time!

Monthly
$97.00p/m USD
  • 24/7 Content Marketing Concierge
  • Group-based Mentoring
  • Exclusive Member Forum
  • Best Practice Content Marketing Training
  • Done-for-you, on-demand Cheat Sheets, & Resources
JOIN NOW!

An affordable monthly rate for soloists and startsups who DIY their own marketing

Gold - Monthly
$997.00p/m USD
  • All of the startup level inclusions plus the following upgrades
  • Weekly individual mentoring calls to discuss your marketing strategy and content
  • Blog post and email editing and review (1 per week)
  • Places are limited for this package level.
JOIN NOW!

Choose this package if you want individual weekly mentoring sessions and individualised services

Grab $1800 (approx) in valuable BONUSES when you take action now!

If you are thinking about working with Cas, jump in and do it! You'll reap the rewards almost immediately.

Kerri Schuur Kristoff
Kerri Schuur Kristoff This Momma Knows

100% Risk FREE - you have nothing to lose!

Cas McCullough, casmccullough.com

I'm 100% confident that you are going to be completely satisfied with your purchase. If  for any reason you’re not happy, I stand by my full 14 days money back guarantee.

Grab over $5000 in valuable services, training and mentoring (what I'd charge individual businesses) at a low monthly rate

Here's what's included again...

  • Best practice training program to help you build a strategy that converts
  • On-demand DFY content marketing templates and cheat sheets so you can get your best content done quickly
  • 24/7 Content Marketing Concierge via our dedicated members-only forum
  • Content Marketing, influencer and marketplace research to help you stay ahead of the competition
  • Group-based mentoring to help you develop your ideas into published content that converts
  • A community of like-minded peers to keep you accountable

PLUS - these amazing bonuses:

  • How to Convert Through Content Workshop Recording
  • Brilliant Un-Career Accelerator Program (Great for Absolute Beginners)
  • A One Hour One-on-One Mentoring Session with Me (for a limited time)

Frequently Asked Questions

  • Q.What is a content marketing concierge?

    A.A concierge service is designed to give you a helping hand, just like at a hotel. However, instead of organising your restaurant bookings and taking your bags to your room, a content marketing concierge provides answers, resources, templates and cheat sheets upon your request. You can access this support 24/7 via the forum by placing a request in the service request area.

  • Q.How long will it take to fulfil a concierge request?

    A.That depends on the nature of the request. We will let you know how long it will take to fulfil the request on the forum thread and then tag you when the task is completed. In most cases it will only take a couple of days at most but that also depends on the volume of requests at any one time.

  • Q.Will the templates and cheat sheets I request be just for me?

    A.No. Not unless you pay an additional fee for private services and resources. All resources will be created for the entire group in all other cases. This is because we believe strongly in the value of resource and information sharing. We are trying to build a collaborative culture.

  • Q.How often will I be billed if on a monthly program?

    A.You will be billed every 30 days. The membership app we used does not allow us to bill on the same calendar day each month. Annual recurring payments will be billed every 365 days.

  • Q.What if I want to cancel automatic payments?

    A.You can cancel at anytime via  our payment platform. You’ll be given a login when you first sign up. Please keep it handy. You can also cancel by contacting us. We can stop any recurring payments as well. All of our payments now go through Stripe, which is a popular alternative to Paypal used by many e-commerce stores, SaaS and software apps.

  • Q.What if I need help with the forum, training program or resources?

    A.You can contact us via email or the forum anytime. We generally answer questions in Eastern Australian business hours (AEST) so please be patient if you’re in a different time zone.

  • Q.Is GST included for Australians?

    A.Yes, 10% GST is included in the price for Australians. You won’t have to pay any extra. You will be asked what country you are from upon sign up and then we’ll work out the rest.

  • Q.I pay for so many services online. How will this offer value to my business?

    A.The Brilliant Content Club is designed to give you a helping hand with your content marketing, not just dump a whole heap of information on you and leave you to it. We provide these services to individual clients at a much, much higher rate. The aim of this program is provide access to all of the information and resources our individual clients get, at an affordable rate. The only difference is, in our membership program we help, and you implement. With our individual services, we do both.

Get the support you need to get your content marketing on track today!

Create content that gives your business a
competitive advantage in your niche!

Monthly
$97.00p/m USD
  • 24/7 Content Marketing Concierge
  • Group-based Mentoring
  • Exclusive Member Forum
  • Best Practice Content Marketing Training
  • Done-for-you, on-demand Cheat Sheets, & Resources
JOIN NOW!

An affordable monthly rate for soloists and startsups who DIY their own marketing

Gold - Monthly
$997.00p/m USD
  • All of the startup level inclusions plus the following upgrades
  • Weekly individual mentoring calls to discuss your marketing strategy and content
  • Blog post and email editing and review (1 per week)
  • Places are limited for this package level.
JOIN NOW!

Choose this package if you want individual weekly mentoring sessions and individualised services

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